With a new baby on the horizon for my best friend, we are all very excited in our house to welcome her special bundle of joy! Going full on in regards to baby planning, we couldn’t wait to start shopping for her little treasure and with The Baby Show happening in London over the weekend, it was the perfect event to go to!

Good Morning Lovelies,

Last year, my best friend Dee told me that she and her partner Mark were trying for a baby! Instantly I was over the moon for her, yet their journey didn’t come without its struggles. So, when she told me on New Year’s Eve that she was pregnant I couldn’t have run up and down the street telling everyone! I think it was one of the happiest moments of my life! 

WIth so much joy already being felt, we have all been eager to really start shopping to prepare them both for their little arrival. So, I couldn’t wait to ask her to come along to The Baby Show at the Excel centre in London, when I was kindly invited by the team to experience it. 

Taking place over the last weekend (6th - 8th March 2026), the three day extravaganza allowed for the best in companies and brands in the world of baby and toddlers to come together to showcase their products, including the likes of Pampers, BabyBjorn, Snuz, Bugaboo and loads more. 

At just £28 a ticket, the event is well worth the money, as we found from the moment that we entered that the stalls had huge discounts on offer. Plus, there were a number of extra things to do throughout the day that made it even more special, including talks from leading figures within the world of babies, toddlers and celebrities. 

Upon arrival, we quickly scanned our tickets and made our way through the big doors into the main area. Instantly, our eyes were met with buggies, baby bedding and carrying solutions that would suit all. Making our way around the room, we were constantly greeted by the amazing staff on each stall, who were happy to demonstrate to us how and why their products were so perfect for little ones. 

One stall that really caught our eye though was Snuz. Making contemporary nursery furniture and sleep aids, we were enchanted by the cute Sleep Aid pillow, which can be moved around the home to soothe little ones to sleep no matter where they are. We also adored the sweet cot sheets that came in an array of colours and patterns to suit any nursery environment. Picking up one of each, we were amazed when they gave us a pregnancy pillow, worth £90, for free, for buying a product from their stall. 

In awe of their kindness, this amazement continued on many of the stalls, as there were so many offers and freebies to be had. On the Lansinoh stall, they had a 40% off discount, which was incredible, as Dee had been looking at purchasing a number of their items before the event. With such a great offer to be had, she picked up one of their Postpartum Packs and was kindly gifted a free bottle for doing so. All before being handed a number of free Pampers nappies and wipes, which we were given a demonstration of as well to show us how best to apply both to help look after the delicate skin babies have. 

Needing a bit of a breather, we took a few moments to capture one of the talks that was happening over the weekend. Luckily, we were able to get a prime spot in the audience for The Netmums Podcast, hosted by JB Gills and Louise Burke talk with influencer Laura Adlington, which really focused on fertility and the issues surrounding it, which was really refreshing, honest and heartwarming to hear. 

With so much passion now inside us, we were ready to embrace a few more stalls at the event. We tried and tested some amazing buggies at Nuna. Got swept up in the amazing scents from the child friendly laundry brand Tallow + Ash and full on fell in love with Tutti Bambini’s seating options. Yet, it was The Personalisation Station from My 1st Years that we all awed at. 

Using cute designs and patterns, the team were able to turn any products available on their stall into a sweet personalised item that could feature any name you wanted on it. After picking out something, you could also leave the stall and come back later for the item, meaning you didn’t have to wait around or miss out on anything either.

After seeing so many potential ideas for their nursery and parenting lifestyle, as well as picking up a whole host of goodies too, the soon to be mum and dad were ready to depart, as mama decided that she needed a Wagamamas to end a successful afternoon of shopping, so we left and headed off in search of food. 

The Baby Show is an absolutely incredible event that has everything you could ever possibly want in terms of parenting hacks, products and inspiration. Plus, with so many offers and discounts, there is no way you are leaving it without getting a real bargain! To find out more about the event, the brands involved and to book tickets for a future showcase lovelies, head to their website! Your little ones will love you even more for it!  

Joey X